As a pioneer of the recruitment advertising fraternity, Paul’s vast experience and dedication to providing the best possible solutions that deliver real recruitment results has fundamentally changed how recruitment is, and can be, delivered.

Paul left the product advertising industry when, in scrutinising the job advertising pages looking for a change in career direction, he spotted an ad for a Shift Engineer placed by a large corporate.  The newspaper had managed to leave out the “f” in shift which Paul picked up as an unforgivable error and steered him to establish the country’s first specialist recruitment advertising agency.  

As the recruitment advertising industry has grown and flourished, Paul evolved to develop the first online response handling and short-listing e-recruitment platform which was used by government parastatals like SARS and big business such as Nedbank. The platform won a myriad of awards including Sunday Times AMARAS and has encouraged technology innovation using job portals, social media platforms and using a clients’ own website to feature job ads.

Paul headed up the likes of AltoLevel, The Working Earth and JontiDigital before, in partnership with Ebony&Ivory, establishing JobsWorld,

Paul continues to ensure fast turnaround, innovation, personal service, and a pretty debatable game of golf.

Paul is a ‘hands-on’ ad man with a passion for developing and giving back to the South African advertising industry. He is known for bringing perspective, balance, integrity and wisdom to the table at an industry, client and agency level. His knowledge and know-how of above and below the line advertising, merchandising, digital and social media makes him a trusted strategic communications partner in the business of creativity. Over and above having worked in the USA as well as guest lecturing at various advertising schools, Paul has been a judge of many industry awards over the past three and a half decades. He has served on the boards of multiple Advertising and Media industry bodies and was the recipient of a special award at the 2014 MOST media industry function for “a selfless contribution to the broader media and marketing industry for over two decades”.

Katlego is an accomplished digital strategist with over a decade of experience in the field. His extensive knowledge and skills are primarily focused on social media, but he possesses expertise across a broad range of digital platforms.

With a strong technical background and exceptional research
capabilities, he is an essential member of our team, contributing to
the development and execution of highly effective omni-channel strategies.

Lerato assists in the development and tactical execution of digital paid media programmes (SEM, social advertising, online display and SEO on Google Analytics & Google Ads) and drives opportunities, encouraging speed by creating Google Data Studio Reporting Templates to enhance data visualisation and improve data insights that are essential to the success of our digital approach.

As a designer, she is energised by the idea of creating, crafting and curating work that tells a story for brands through visionary imagery. Being a creative, she’s mastered the art of conceptualising ideas she can bring to life through her designs.. She is adept at listening to client’s needs, then analysing and implementing the best design solution.

Shayne specializes in the DTP works closely with designers to ensure a meticulous and polished result for clients. Her attention to detail is second to none, as she finds great satisfaction in the art of finishing a project and making sure it is perfect in every way.